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America’s founding fathers had grand ideas about independence and freedom – and finance! Much like the investment philosophy at Asset Advisors, their financial strategies focused on educating oneself, acquiring assets, and letting time grow the wealth.

1. Invest in Knowledge

Benjamin Franklin famously noted that “an investment in knowledge pays the best interest.” He believed upgrading your skills and education is the safest way to improve your earning power and create lasting wealth. Our team at Asset Advisors is here to answer your questions, clarify your options, and help you make informed decisions about your wealth management plan.

2. Master Compound Interest

Franklin observed that money has a “prolific generating nature.” Compounding is the process of earning interest on both your initial money and the interest it already made. Today, that same principle guides our process: we look for strong companies with the potential to grow their earnings and dividends steadily over time.

3. Diversify Your Investments

George Washington and Franklin built massive wealth by purchasing land and rental properties. They viewed land ownership as a secure way to establish independence and build a lasting, generational legacy. Investment opportunities have expanded over the last 250 years, so we recognize that holding stocks and bonds may be just one piece in building your financial plan. Our advisors consider your full wealth picture, including tax strategy, charitable giving, and the legacy you want to leave.

4. Avoid Personal Debt

Thomas Jefferson’s golden rule was “never spend your money before you have earned it.” The founders understood that bad debt robs you of opportunities to pursue “life, liberty, and …happiness.”   Washington warned against the dangers of relying on credit to pay for a lavish lifestyle and was meticulous in managing his accounts. Even though you work hard, you deserve to enjoy your life. We help you balance saving and spending while keeping your long-term goals in focus.

5. Support American Enterprise

Alexander Hamilton championed a growing commercial society. Investing in the growth of domestic businesses and manufacturing was his top priority. Our portfolios are heavily invested in the U.S. market because U.S. companies have benefited from strong innovation and earnings growth, outperforming global markets since the global financial crisis of 2008. But because the world is more interconnected now in the 21st century, we also invest in global equities for diversification and emerging opportunities.


We hope you enjoy this weekend of celebration and are inspired by these ideals to build your own path toward financial independence.

Are you a saver who values every hard-earned dollar and wants to take the next step toward your goals? Let’s talk. 706-650-9900

Happy 250th Fourth of July!

The information in this communication is educational and general in nature and should not be construed as specific investment, tax, or legal advice. Individuals should seek advice from their wealth advisor or other advisors before undertaking actions in response to the matters discussed. No client or prospective should assume the above information serves as the receipt of, or substitute for, personalized individual advice. This represents the current opinions of Asset Advisors and presents information that may change. Nothing contained in this content may be relied upon as a guarantee, promise, assurance, or representation as to the future. All tax laws and regulations discussed are subject to change.  Investing involves risk including loss of principal. The appropriateness of a particular investment or strategy will depend on an investor’s individual circumstances and objectives. This is prepared using third party sources considered to be reliable; however, accuracy or completeness cannot be guaranteed. The information provided will not be updated any time after the date of publication. Services and investment advice are only provided pursuant to an advisory agreement between Asset Advisors and its client.